Coke Ultimate
Letting fans become the hero of their own story.
The general concept
Letting fans become the hero of their own story
To promote Coca-Cola's new limited edition flavor inspired by League Of Legends, we collaborated on a cinematic gaming experience. Letting users embark on an epic journey, as they explore a mesmerizing video game-inspired world.
A gaming triumph unleashed
When Tool Of North America approached us to collaborate on a cinematic gaming experience for Virtue and Riot Games, we were excited to leverage AI and deep-fake technology, inviting fans to become the hero of a League of Legends cutscene.
Technology
Dynamic and personalized user experiences
An innovative pipeline with deep fake technology, AI-generated avatars, custom cloud computing stacks and cinematic WebGL. Users only upload a selfie to be rewarded with an epic experience.
Live action, AI & VFX
Immersion through live action, AI and VFX
A custom AWS pipeline built with Akool performs the face swap within the cinematic cutscene, while custom shaders and particle sims in WebGL add realistic refraction, smoke and visual cues. A face swap takes a little under 2 minutes.
